Personal Brand Management
Personal branding is more important now than ever and having someone by your side who knows the do’s and don’ts can make all the difference.
For many athletes dealing with other people’s opinions is a part of life. Whether it’s the press, your coach or your family, everyone has an opinion about you and your achievements. You learn to deal with it but also know there’s little to nothing you can do to change their opinions about you.
Many athletes that want to start a secondary career don’t think about the impact it brings along. Are you going to start side projects during your career? Better believe the press is going to flame you when you’re in a dip on the pitch. The media will say you’re too busy with your side activities, say you’re not motivated anymore and so on.
That’s why it’s important that you actively start managing your image, so that it gives people the right impression. No matter what your goal is, your online image as a public figure has to match your actions.
After our on-boarding interview we have a good profile sketch to begin building our client’s image with. We then go and find an agency that best suits the image we think is appropriate for our client. We then schedule a first meeting between the branding agency and our client. During this meeting the branding agency will present a first draft which includes the image they want to build, a roadmap and business opportunities. Since building a brand is really personal, everything will be done in consultation with the client. The agency has the freedom of creativity, but it has to match the clients’ needs.
After an image has been established and our client has given his blessing we will look which platforms to manage. We will be advising you which platforms to be active on and help you creating content targeted to grow your professional network. Our partners are mostly agencies which have former professional athletes in their teams who know what you’re going through first hand.